Released on = December 20, 2006, 11:15 am

Press Release Author = Morgan Walker International

Industry = Food & Beverage

Press Release Summary = Bling h2o Limited Edition Spring Water is available in New
York City. It is the first glass bottled water to include genuine Swarovski crystals
on acid etched or frosted wine bottles at a whopping $35.00 per bottle.

Press Release Body = (New York, 2006) On a recent segment of Entertainment Tonight
Jamie Foxx held a bottle of Bling h2o and called it "my new water". Celebrities
were seen drinking it at The 48th Grammy Awards, the MTV Video Awards, the Superbowl
and the NBA Association. It was pictured in Time Magazine (December 19, 2005), The
Nibble gourmet magazine, and on the front page of AOL. It can also be seen at
luxury establishments such as the Louis Vitton shop in Paris, the MGM Mirage, the
Venetian Tao Restaurant in Las Vegas, and the Delano Hotel in Miami Beach. It\'s
finally arrived in New York City and can be purchased at Custom Beverage Solutions.
The buzz is all about the new super luxury Bling H2O Limited Edition Spring Water
which retails for upwards of $35.00-$50.00 per bottle. It's probably the world's
most expensive bottle of water in a class all its own, but what makes it $35.00+ per
bottle. And in some places it sells for upwards of $75.00-$90.00 per bottle.

Linda Walker, President of Morgan Walker International, who served as product
development consultant for Bling h2o said: that while "one may wonder who would pay
upwards of $35.00+ for a bottle of water, one must not forget the power of perceived
value in the super luxury market". Bling H2o is drenched in luxury, style, and
substance. The water is packaged in acid etched or frosted glass wine bottles, then
each bottle is screen printed with the unique bling logo which is exquisitely
covered with genuine Swarovski crystals. The water inside comes from a spring
source which has won several gold medals for quality and good taste.

Kevin G. Boyd, Hollywood writer-producer is the mastermind behind Bling H2O. Walker
said, \"when Kevin came to us a year ago, it was obvious he had done his homework.
He not only had an innovative concept, he had carefully researched the business and
took the time to meticulously craft every aspect of the product from design through
distribution. When he partnered with Luins Williams, President of Premier Label
Water Company who had been in the bottled water business for many years, the
synergies were just right.\" Walker said, she believes "Bling H2O is currently in a
class of its own influencing the packaging of luxury bottled water brands. With all
the buzz about Bling, "our firm is receiving additional requests for glass bottled
water with gemstones. But Bling H2o is clearly the originator of this genre of
glass packaging". In fact we can even co-brand Bling H2o by adding your logo to
create your own Bling collectible. As the product slogan goes: \"Do You Bling?\"

Walker noted that \"another luxury brand to keep an eye out for is the new DABAU
Luxury Spring Water pronounced \"W\" which is packaged in an elegant bellissima grappa
style bottle.\" Dabau is a perfect fit for fine dining and was recently recognized as
a finalist for the Bottledwaterworld Design Awards in Bergamo, Italy. She added
that in the crowded bottled water market it is not an easy task to launch one\'s own
brand. It requires substantial financing to cover high volume production costs and
create the kind of national and global distribution network required to bring a new
brand to market. Many of today\'s young entrepreneurs are forging ahead and
challenging established norms about beverage production and branding. Custom
Beverage Solutions serves as not only a supplier source for bottled water product
development but more importantly as a mentor and consultant to help clients begin
creating and building their own brands.


About Custom Beverage Solutions
Custom Beverage Solutions (CBS) at custombeverages.com specializes in the
development of private beverage brands including bottled water in glass and fancy
plastic shaped bottles, soda, and sparkling cider. CBS is the beverage branding arm
of parent company Morgan Walker International, a New York based consulting firm.

###


Web Site = http://www.custombeverages.com/blingh2o.htm

Contact Details = Contact: Kim Anderson
Tel: 212.608.0032
Email: info@custombeverages.com
Website: http://www.custombeverages.com/blingh2o.htm
Morgan Walker International
305 Madison Avenue Suite 449
New York, New York 10165